A JTI-Macdonald Corp. Initiative. (It’s always best to see both sides.)
(It’s always best to see both sides.) A JTI-Macdonald Corp. Initiative.


This site is operated by JT International SA. By using this site you accept the Privacy Statement and Terms and Conditions set forth below. If you do not agree with these policies, discontinue using this site immediately.


Our Privacy Statement

This privacy statement (the “Statement“) is applicable to the information provided by the User to BothSidesoftheArgument.ca.

Because your privacy is important to us, we want to demonstrate our commitment to your privacy and therefore, we have agreed to disclose our information rules and practices. All information provided to us by you will be subject to the rules and principles detailed in the Statement and applicable laws.

All questions and comments relating to our privacy policy and this Statement should be directed to BothSidesoftheArgument.ca through the Contact page.

We collect information in different ways on our site:

  • Log Files
  • Cookies
  • Contact (e-mail)
  • CareersLog Files A cookie is a piece of data stored on your computer’s hard drive, which contains information that enhances and facilitates your surfing experience on our web site. Usage of a cookie is not linked to any personal information while on our site.
  • Cookies
  • Whenever you connect yourself to our site, we collect certain information about your connection and your computer. This includes your IP address, your browser type and settings, your computer type and the operating systems you use. We use IP addresses to analyse trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use. Information collected in log files is not linked to personal information.
    • Google Analytics: We use Google Analytics which allows us to see information on user website activities including, but not limited to, page views, source and time spent on our website. This information is depersonalized and is displayed as numbers, meaning that it cannot be tracked back to individuals. You may opt-out of our use of Google Analytics by visiting the Google Analytics opt-out page.
    • Google AdWords: We use Google AdWords Remarketing to advertise across the Internet and to advertise on third party websites (including Google) to previous visitors to our website. AdWords remarketing will display ads to you based on what parts of our website you have viewed by placing a cookie on your web browser. It could mean that we advertise to previous visitors who haven’t completed a task on our site or this could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is only used to indicate to other websites that you have visited a particular page on our website, so that they may show you ads relating to that page. If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google’s Ads Preferences Manager.
    • Interest-based Advertising. We may also allow a limited number of trusted third parties to install cookies on your hard drive from our website. Our website may include third-party advertising and links to other websites which may be used to generate personalized advertisements. Personalized ads, sometimes referred to as interest-based or behavioral ads, are ads based upon information about you, such as your page views on our website, your information requests or purchases on our website. We do not provide any personal information to advertisers or to third party sites that display interest-based ads on our website. However, advertisers and other third-parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content displayed on our website are part of the group that the ad or content is directed towards. Advertisers or ad companies working on their behalf sometimes use technology to serve the ads that appear on our website directly to your browser. They may also use cookies to measure the effectiveness of their ads and to personalize ad content. We do not have access to or control over cookies or other features that advertisers and third party sites may use, and the information practices of these advertisers and third party websites are not covered by this Statement. Please contact them directly for more information about their privacy practices. You can also generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Digital Advertising Alliance of Canada. Please visit the DAAC opt-out page for more information.
  • Your Choice with Cookies. You can block the use of cookies by activating the settings in your browser. The “Help” feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you choose to withhold consent, or subsequently block cookies, you may not be able to access all or part of the content of our website. Additionally, you can disable or delete similar data used by browser add-ons, by changing the add-on’s settings or visiting the website of its manufacturer.


Contact (e-mail)

The Contact page of this site allows you to send us e-mails. We will retain your e-mail address and any other information you send us if we so chose. This information is retained only to enable us to communicate with you, at all times in compliance with applicable anti-spam laws, but if you wish us to delete your e-mail address or any other information that you have sent us, send us an e-mail requesting that we delete this information and we will respect your wishes. Please note that we manufacture a product intended for adults and will not give out information to those under the age of 19.

Sharing of personal information

Except as mentioned in this Statement, unless we have your express consent, we will not sell, rent, share or trade your personal information to any third party, except to internal service providers that we use to facilitate or outsource one or more aspects of the operation of our website or our business. These internal service providers are subject to confidentiality agreements with us and other legal restrictions that prohibit their use of the information we provide them for any purpose other than to facilitate the specific outsourced related operation, unless you have explicitly agreed or given your prior permission to them for additional uses. From time to time, we may be required to provide personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law.


Information Ownership

JTI collects all information you provide through our web site, and is the sole owner of the information collected on this site.


If you provide us with other information such as suggestions about the site or our products, or any other suggestions, ideas or information, that information will belong to us and may be used and disclosed by us in any manner we choose, without paying you any compensation, as detailed in our Terms and Conditions.

Transfer of Personal Information Outside of Canada

In some cases, personal information of our web site users may be disclosed, processed and stored outside Canada, and therefore may be available to government authorities under lawful orders and laws applicable there.


This web site may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware of that when you leave our site and to read the privacy statements of each and every web site that collects personal information. This Statement applies solely to information collected by us through this site.

Changes in Our Privacy Statement

We reserve the right to change our privacy policy at any time by posting the revised statement on the site, if the changes are significant, we will provide a more prominent notice. It is your responsibility to check periodically for any changes we may make to this Statement. Your continued use of this site following the posting of changes means you accept the changes.

You have the right to access your personal information at any time and to request modifications or the deletion of your personal information at any time by sending us an email.

MTL01: 3870300: v1