A JTI-Macdonald Corp. Initiative. (It’s always best to see both sides.)
(It’s always best to see both sides.) A JTI-Macdonald Corp. Initiative.

01 Has plain packaging worked in Australia?

The evidence for why plain packaging worked in Australia

Based on rigorous scientific analysis of the evidence, the impact of plain packaging in Australia was that it had no impact on reducing smoking rates in Australia. Data from the Australian government demonstrates that smoking rates were already declining and plain packaging did nothing to accelerate the existing trend.

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The evidence for why plain packaging did not work in Australia

Based on rigorous scientific analysis of the evidence, the impact of plain packaging in Australia was that it had no impact on reducing smoking rates in Australia. Data from the Australian government demonstrates that smoking rates were already declining and plain packaging did nothing to accelerate the existing trend.

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This is a report by Dr. Andrew Lilico, an expert in microeconomic analysis and regulatory impact assessment, which calls into question the reliability of the conclusions presented in the Australian Government’s Post Implementation Review.

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Furthermore and contrary to the claims of the policy’s supporters, youth smoking rates were not the lowest-ever in Australia after the policy was introduced – actually they were 36% higher.

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The introduction of plain packaging in Australia also resulted in a 21% growth in illegal trade in cigarettes.

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If the same thing happened here, it would result in a further loss to Canadian taxpayers of $330 million on top of the $1.6 billion in tax we already lose to the illegal trade in cigarettes.

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